An interesting take on Quality – can you believe in 2012 we are still fighting the battle (even more with the BRIC countries taking over!) of selling quality products.

Read on and comment!

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  1. It has always seemed to me that you can sell quality for the sake of quality. Most organizations focus on the bottom line and if they can make more profit by cutting quality, quality gets cut. I think it is just a sad fact of life.

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  3. Quality is in the eyes of the customer. They value the products and services that you deliver, and they will pay what it is worth. So Quality starts with understanding your customers, their needs, and what their customers expect of them!

    If you can show to your CEO how the quallity of your products serves the needs of his/her customers, then your CEO will be sold! For example, by highlighting cases where the quality of your product made a difference for one or more customers, where they preferred your product above one from a competitor because of better quality. That makes clear that customers are willing to pay for quality, which makes a good business case to invest in quality.

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